About Us

WHY WE STARTED MINI MISCHIEF?

MINI MISCHIEF WAS STARTED BY — A BROTHER AND SISTER, WHO ALSO HAPPEN TO BE PARENTS. AS MOMS AND DADS OURSELVES, WE’VE FELT THE GAP IN THE KIDSWEAR SPACE: WHERE COMFORT OFTEN MEANT COMPROMISING ON STYLE, AND STYLISH OUTFITS DIDN’T ALWAYS FEEL KID-FRIENDLY.

SO, WE SET OUT TO CREATE A BRAND THAT STRIKES THE PERFECT BALANCE — WHERE COMFORT MEETS ELEGANCE, AND STYLE IS PLAYFUL, PRACTICAL, AND FULL OF PERSONALITY.

MINI MISCHIEF ISN’T JUST ABOUT CLOTHING; IT’S ABOUT CELEBRATING THE SPIRITED, CURIOUS, AND MISCHIEVOUS NATURE OF CHILDHOOD — THROUGH PIECES THAT FEEL GOOD AND LOOK EVEN BETTER.

WITH QUALITY AT THE CORE AND CREATIVITY AT HEART, WE’RE BUILDING A BRAND THAT KIDS LOVE TO WEAR AND PARENTS LOVE TO PICK.

BECAUSE EVERY LITTLE MISCHIEF-MAKER DESERVES TO DRESS THE PART — COMFORTABLY AND CONFIDENTLY.